Presenting a Model of Strategic Management of Virtual Education Based on the Motivation of Students' Academic Progress (case study: University of Tehran)

Document Type : Original Article

Authors

1 Corresponding Author, Associate Professor, Department of Business Administration, Payame Noor University, Tehran, Iran

2 Master of Business Administration, Payam Noor University, Tehran, Iran

Abstract
Objective: The present study was conducted with the aim of providing a strategic management model of virtual education based on the motivation of students' academic progress.
Methods: This research is applied-developmental from the point of view of the goal and descriptive-survey from the point of view of the data collection method. Also, an exploratory mixed research design has been used. The community of qualitative part participants included theoretical (educational management professors) and experimental (Tehran University administrators). Sampling of the qualitative part was done with a targeted method and theoretical saturation was achieved with 17 interviews. In the quantitative part, the viewpoint of 393 students of Tehran University was used. The data collection tool is semi-structured interview, ISM and researcher-made questionnaire. Maxqda20 software was used in the qualitative part, MicMac software was used in the model presentation part, and Smart PLS 3 software was used in the model validation part. To identify the components of the research, the method of qualitative analysis of the theme was used, the structural-interpretive modeling method was used to identify the relationships between the structures, and the partial least squares method was used to validate the model.
Conclusion: The results showed that the hardware, software and rules of virtual education affect the culturalization and development of strategic management of virtual education. Cultivation and development of strategic management of virtual education has an effect on the teaching-learning environment and leads to the effectiveness of strategic management of virtual education, students' participation and faculty empowerment.
Results: the effectiveness of the strategic management of virtual education, the participation of students and the empowerment of professors become the motivation for students' academic progress.

Keywords

Subjects

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