Document Type : Original Article

Authors

Abstract

Organic farming plays an essential role in sustainable development, and the main factor behind the creation and development of organic products was the demand of consumers and especially the domestic market of the product. Therefore, the purpose of this study is to identify educational factors, environmental factors affecting the performance of organic production companies. This research was a type of developmental-practical, method of correlation. For validity of the instrument, content validity and construct validity were used. For reliability, the Cronbach's alpha coefficient was calculated as 0.836 for the whole instrument. The statistical population consisted of 180 managers and experts in the field of marketing and sales of organic products branded companies in Iran. 140 randomly categorized questionnaires were distributed among the population of the statistical population and 119 returned questionnaires were analyzed. And analyzed. Factor analysis and structural equation modeling were used to analyze the data and SPSS and PLS software were used. The results of the study showed that educational, environmental factors have a positive and significant effect on the performance of enterprises producing organic products

Keywords

ابراهیمی نژاد، مهدی( 1380)، مدیریت استراتژیک، تهران، انتشارات سمت .
آر، دیوید فرد (1391). »مدیریت استراتژیک« ترجمه علی پارسائیان و سید محمد اعرابی، تهران: انتشارات دفتر پژوهش های فرهنگی .
 رضاپناه، محمدرضا( 1389)، »تحلیلی از سند راهبردی کشاورزی ارگانیک کشور«، همایش کشاورزی ارگانیک، فرهنگستان علوم. مهر.
 کاظمی،محمدوسکینهواحدچوکده( 1384)،" رفتارمدنیسازمانی"،سومینکنفرانسبینالمللیمدیریت،تهران29آذرلغایت1دیماه.
ملکسعیدی،ح.،آجیلی،ع ورضاییمقدم،ک( 1388). عوامل مؤثربردانشکارشناسانکشاورزیسازمانجهادکشاورزی
استان خوزستان نسبت به کشاورزی ارگانیک، مجله تحقیقات اقتصاد در توسعه کشاورزی ایران، سال 40، شماره 2.
نجفی، عیسی( 1387)، برنامه ریزی استراتژیک و چهار عامل فرصت ها تهدیدها ضعف ها و قوت ها، 
Aryal, K.P., Chaudhary, P. Pandit, S. & Sharma, G. (2009). Consumers’ willingness to pay for organic products: a case from kathmandu valley. Journal of Agriculture and Environment. 10, 12-22
Currie, G., Dingwall, R., Kitchener, M., Waring, J. (2012). Let’s dance: Organization studies, medical sociology and health policy. Social Science & Medicine, 74(3), 273-280.
Hoppe, A. & Marques, L. & Barcellos, M.D. (2013)."Consumer behaviour towards organic food in portoalegre: an application of the theory of planned behaviour". Rev. Econ. Sociol. Rural vol.51 no.1
Joeliega, j. (2010). Internal and External Factors Affectin An Organization, nternal and External Factors that Affect the Four Functions of Management in an Organization.
Kai, S. B. & Chen, O. B & Chuan, C. S. (2013)."Determinants of Willingness to Pay of Organic Products". Middle-East Journal of Scientific Research, 14 (9).
Marinov, M., Cox, T., Avlonitis, G. and Konremenos, T. (1993), "Marketing in Bulgaria", European Journal of Marketing, Vol. 27 Nos 11/12, pp. 35-46.
Morgan, R., Strong, C. (2009). Business Performance and Dimensions of Strategic Orientation. Journal of Business Research, Vol. 56, 163-176.
Narver,John C; Slater,Stanley F.1990. “The Effects of a Market Orientation on Business Profitability”, Journal of Marketing, 54, 20-35.
O'Cass, A. & Ngo, L. V. (2007). Balancing external adaptation and internal effectiveness: Achieving better brand performance. Journal of Business Research, 60, 11–20.
Ogbonna,B.U& Ogwo,O.E. (2013). Market Orientation and corporate performance of insurance firms in Nigeria.international Journal of Marketing studies,vol.5,N.3.
Rus, C.L; Ranas, G & Baban, A. (2012), "An analysis of environmental changes, resources and performance: an internal police organization perspective", Procedia- social and Behavioral, vol. 33, pp. 727-731.
Sahin, A., Zahir, C. (2011). The effect of brand experiences, trust and satisfaction on building brand loyalty. An empirical research on global brands. Procedia Social and Behavioral Sciences, 24: 1288-301.
Wu SI, Liu SY (2010). The performance measurement perspectives and causal relationship for ISOcertified companies A case of opto-electronic industry. International Journal of Quality & Reliablity Management 27 (1): 27-47.
Yauch, Ch. (2010), "Measuring agility as a performance autcome", Journal of ManufacturingTechnology Management, vol. 22, NO.3, pp.384-404