Document Type : Original Article
Authors
Abstract
Strategic evaluation in the organization is considered as one of the main responsibilities of management and is one of the first and most important parts of strategic planning. In the knowledge age of today, organizations are more successful in implementing new strategies based on competitive advantage and improving their processes and operations by understanding the environment and customers. As an important institution in the field of education, development and provision of human resources, the university must remain competitive in order to meet its customers' demand. Therefore, the desire to survive in this competitive environment, for the open university - in which the reduction of time and space barriers for training and using modern IT-based methods is more than other aspects - from turning to management and Strategic planning has increased the ability to adapt to today's changing environments, as well as ability, accountability and customer satisfaction. One of the most powerful strategic models in this area is the balanced scorecard model, in which all aspects of an organization are balanced. Therefore, using the strengths of this model in strategic management of performance evaluation, the native model of balanced scorecard in open universities is presented and in case of Payame Noor University, as the largest open university in Iran. The results of this research can be effective in developing a balanced scorecard model in the academic sector as well as being applicable to strategic planning and performance evaluation of open universities as well as universities based on distance learning methods.
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